Blockbuster's Return: A Lesson for Brick and Mortar Business Owners

The potential return of Blockbuster has sparked excitement among those who have fond memories of renting movies from the iconic video chain. However, it's also a reminder of the company's fatal flaw – its failure to adapt to the changing technological landscape and consumer expectations.

Brick-and-mortar business owners can learn from Blockbuster's mistakes. Diversifying and adapting to market demands is crucial for survival in any industry. In the case of Blockbuster, they stuck to a model of doing things that became obsolete, and they missed opportunities to acquire RedBox and Netflix.

The lesson for brick-and-mortar business owners is clear – embrace change and stay ahead of the curve. This means understanding the latest technology and trends in your industry and adapting your business model accordingly. For example, if you're a hair stylist, offering online booking and social media marketing could attract younger customers who prefer a more modern approach.

It's important to remember that sentimentality alone won't keep a business afloat. Blockbuster's potential return is exciting, but it's also a cautionary tale. By learning from the mistakes of the past and embracing innovation, brick-and-mortar businesses can thrive in an ever-changing world.

What new form will Blockbuster take? Only time will tell. In the meantime, let's keep the conversation going and speculate on what Blockbuster has in store for us. Don't forget to share your thoughts and theories in the comments!

Why Your GMB Was Suspended, and What You Can Do!

Google My Business (GMB) is a crucial tool for small businesses looking to boost their online presence and attract more customers. A recent report by Whitespark has highlighted the top reasons why GMB pages might get suspended, which is why it's crucial for small business owners to be aware of these factors and take the necessary steps to avoid suspension.

One of the most significant risk factors for GMB suspension is having a false address, such as a PO box or virtual office. It's important for businesses to ensure that their address is accurate and matches their physical location.

Another risk factor is an association with other suppressed listings or having multiple profiles with the same phone number, which can lead to suspicion of spam activity.

Fake reviews on GMB can also lead to suspension, so businesses must ensure that they are collecting genuine reviews from their customers.

Keyword stuffing in the business name is also a red flag, as it can be seen as an attempt to manipulate search results.

If your Google My Business (GMB) account has been suspended, it's important to take action immediately to dispute the suspension and regain access to your account. The first step is to review the reason for the suspension and address any issues that may have caused it. Once you've resolved any issues, you can submit an appeal to Google through your GMB account. Be sure to provide as much information as possible and explain why you believe your account should be reinstated. This could include evidence that your business is legitimate, such as photos of your physical location or documentation showing that your address is valid. You can also provide evidence that any reported violations have been resolved. It's important to be patient during the appeal process, as it can take several days or even weeks for Google to review and respond to your appeal. In the meantime, it's a good idea to review your GMB listing and make any necessary updates to ensure that it complies with Google's guidelines.

What Does SEO Mean, Anyway?

For small business owners, the term SEO (Search Engine Optimization) can be a bit intimidating. But in simple terms, SEO refers to the practices and techniques used to help your website rank higher in search engine results pages (SERPs).

Think about it this way: when you type something into a search engine like Google or Bing, you get a list of results. The websites that appear at the top of the list are generally the ones that have the best SEO.

Why is SEO important for small businesses? Because it can help you attract more traffic to your website, which can lead to more customers and more sales. By optimizing your website for search engines, you make it more likely that people will find your business when they search for products or services like yours.

There are many factors that go into good SEO, including:

Keyword research: This involves identifying the words and phrases that people are searching for in relation to your business. By targeting these keywords in your website content, you can increase your chances of ranking higher in search results.

On-page optimization: This includes things like optimizing your website's title tags and meta descriptions, using header tags to structure your content, and ensuring that your website is mobile-friendly and easy to navigate.

Link building: This involves getting other websites to link back to your site, which can help to establish your site's authority and improve your search rankings.

Content creation: Creating high-quality, relevant content that provides value to your audience can help to improve your search rankings and attract more visitors to your site.

While SEO can be complex, there are many resources available to help small business owners improve their search rankings. By focusing on the basics and creating a website that is optimized for search engines, you can start to see the benefits of SEO in the form of increased traffic, leads, and sales for your business.